Navigation Redesign
Define Monday’s for new customers and create a centralized location for shopping. Rethink and redesign how customers navigate around our site with the inclusion of style stories and editorial highlights.
GOALS
Design what a new navigation would look like if we added Monday’s and the concept of 'style stories' into Women's and Men's navigation.
ROLE & RESPONSIBILITIES
Existing Feature Audit
Sketches
High-fidelity Wireframes
Prototyping
User Testing
Final UI & Visual Design
Audit of Existing Experience
IMPROVING THE EXPERIENCE
- Create an information hierarchy between shoppable and learn more nav
- Add context to nav items, e.g. About M.Gemi, Sign In / Join Now
- Add contact us links so customers don’t have to scroll to the footer
- PLP naming should provide guidance on what we sell to first time customers
- Clarify drop language, Landing: The Weekly Drop, Women’s Nav: New This Week, Men’s Nav: Just Dropped
Sketches
MONDAY NAVIGATION OPTIONS
Designed Prototypes
