RETURNS & EXCHANGES
Return Label Experience
When a customer has received their M.Gemi package, they are provided with a pre-paid return label in box along with instructions to complete a quick survey online to capture the return reason. Although providing a label in box is the desired and most hassle-free experience for the customer, it has proven to not be ideal from a business perspective.
Most often, customers will simply apply the return label to the box without filling out the return reasons online. The business then loses that data capture, which can be problematic with restocking / tracking inventory, as well as, losing the opportunity to intercept the return by contacting the customer to recommend a different shoe size or style. In an effort to retain these new leads and buyers, and increase exchange conversion, we wanted to research other brands to see if a print at home label experience is right for us.
